Course content
- 1Owner, not worker: the stance decides the business9 min
- 2A dog business is four businesses: choose the day you want, then the income10 min
- 3Your workshop sheet is the start line, not the price11 min
- 4Sole proprietor first, an entity when there is something to protect12 min
- 5Your city has a permit with your name on it12 min
- 6Insurance is what lets you say yes13 min
- 7Set tax aside the day you are paid, at a percentage you computed13 min
- 8Gross is not yours: the cost stack under every walk11 min
- 9From the number that changes your life to the price that actually delivers it14 min
- 10Capacity is the ceiling: solo hours, pack outings and the 8-dog cap13 min
- 11A menu with a spine: one core recurring service, one premium, add-ons that cost you nothing12 min
- 12The every-weekday client is the business: subscriptions, prepaid blocks and minimums12 min
- 13Raise prices every year, on new clients first, and say the number out loud12 min
- 14One agreement, signed before the first walk, that your policies plug into14 min
- 15Write the cancellation policy once, in two versions, then stop negotiating14 min
- 16Home-access trust is binary: keys, codes, cameras and what you never post12 min
- 17A day that runs itself: route order, the visit record and the owner's Friday12 min
- 18The meet & greet is a screening, not a sales call14 min
- 19Five jobs, not five apps: choose software by the job, then by the exit12 min
- 20Incidents do not end client relationships. Cover-ups and surprises do13 min
- 21Write it down the same day, and know what your insurer will ask14 min
- 22Weather is a policy, not a judgment call at 7 am13 min
- 23Hire at the capacity trigger, not the exhaustion trigger13 min
- 24In California a walker is almost always an employee: the ABC test, and how to check your state13 min
- 25Train to the standard, then hold the five hard lines13 min
- 26Build it so a buyer could run it: the list, the books, the calendar and the 12-month plan13 min
- Optional self-check · 15 questionswhenever you like