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After certification

Top Dog Operator

Run the operation: the owner's operating system.

$345one-time

Lifetime access, no subscription, 14-day money-back guarantee. See terms

Secure checkout via Stripe

or 4 interest-free payments of $86.25 with Klarna or Affirm at checkout.

What you get

  • 26 lessons in 8 modules, each ending in a file you keep
  • The Operator workbook: cost stack, tax reserve, price floor, capacity, first-hire math
  • Policy pack, client intake pack, incident playbook, walker handbook, newsletter kit
  • Nationwide: San Francisco is the worked example, and every rule has a find-yours table
  • Optional 15-question self-check at the end, retaken free
  • Course support from the trainers, with a real reply within 1-2 business days
  • Lifetime access that never expires
Two Top Dog SF walkers leading dogs across the log bridge at the adventure campsite

What you're enrolling in.

Top Dog Operator

8 modules

Most courses teach you about the business. This one hands you the business.

  1. 01The owner's operating systemDeliverable: Your Foundation one-sheet (workbook tab): vision, three standards with their first procedures, your model and not-doing list, the dog limit where you live, and the workshop numbers as the start lineAvailable
  2. 02Legal foundation, nationwideDeliverable: The Get-legitimate checklist (workbook tab) with your jurisdiction's authorities, dates and costs filled in, plus the Insurance comparison tab and the Tax reserve tab.Available
  3. 03The money map, done properlyDeliverable: Your money model: the Cost stack, Net target → price and Capacity planner tabs, with your own price floor and capacity ceiling for the model you choseAvailable
  4. 04Pricing, packages and subscriptionsDeliverable: Your Price sheet & packages tab (menu, package builder, fee comparison) and Price increase planner tab, with the price-change letter script filled in with your own numbersAvailable
  5. 05Policies and contractsDeliverable: The policy pack, filled from your choices: client service agreement, cancellation, holiday and weather policy, key and access agreement, vet authorization and cost cap, photo and social consent, incident notification, price-change letterAvailable
  6. 06Operations and softwareDeliverable: Your Owner's weekly calendar tab, the client intake pack (questionnaire, meet & greet script and scorecard, onboarding checklist, key log) and your Software stack scorecard tabAvailable
  7. 07Duty of care and crisisDeliverable: The incident playbook: emergency protocol card, incident report form, severity tiers and call ladder with your local numbers filled in, the client conversation formula, the claim checklist and the weather thresholds cardAvailable
  8. 08Team, scale and exitDeliverable: The First-hire calculator, Monthly scorecard and 12-month plan tabs, the walker handbook skeleton, the client newsletter kit, and your year on one pageAvailable

What people say about Top Dog SF

4.9200+ Google reviews

The curriculum is the standard behind a working dog-care business, with about 150 more reviews on Yelp. Fully insured, staff certified in pet first aid and CPR.

Top Dog SF has been absolutely amazing! The staff is professional, caring, and always keeps me updated.
Sarah M., Golden Retriever owner, Top Dog SF client
Best decision we made! He gets exercise, training, and socialization all in one.
Michael T., Aussie Mix owner, Top Dog SF client

The trainers behind every course

Natalie Tondelli Walsh, CTC, founder of Top Dog SF, certified trainer since 2009
Natalie Tondelli WalshFounder, CTC. SF SPCA Academy-certified trainer since 2009
Michael Rollins, CPDT-KSA, Curriculum Director and the trainer who teaches every lesson video
Michael RollinsCurriculum Director, CPDT-KSA. Animal Behavior College graduate and AKC Approved CGC Evaluator
  • CPDT-KSA
  • Karen Pryor Academy
  • AKC S.T.A.R. Puppy evaluator
  • ProPetHero first aid & CPR
  • SF Animal Care & Control

Start Top Dog Operator today.

One payment, yours for life, with a 14-day money-back guarantee.

A husky mix with one blue eye sitting on the grass, tongue out