Course 6 · GROWTH & MARKETING
Most dog care businesses grow by accident — a referral here, a lucky post there. The Growth System replaces luck with a loop: six tools that work together as one engine, run in 30 minutes, twice per week, built to scale. Each tool answers exactly one question, and together they run the complete growth cycle.
WHO are we targeting?
8 partner channels ranked by tier and impact — your strategic map of every relationship that brings new dogs in the door.
WHEN do we work each channel?
A day-by-day plan: Monday = vets, Tuesday = pet stores, across a full 8-day rotation.
WHO specifically do we contact?
Pre-researched names, numbers and handles for every clinic, store, breeder and group — ready to dial or DM.
WHAT do we say?
Word-for-word outreach for each channel — email, phone, DM, drop-in, FB post, postcard. Pick the channel, use the script.
HOW do we measure it?
Weekly metrics on every pillar — drop-ins, calls, partner activations, intake forms received.
HOW do we stay consistent?
A daily checklist (Todoist or Habitify) so every task gets done and the streak never breaks.
The tools aren't six separate things to remember — every tool feeds the next. The Pillars tell you who; the Schedule tells you when; the Call List tells you exactly whom; the Scripts tell you what to say; Reporting tells you what's working; the Habit Tracker keeps you doing it. Round and round.
30 minutes · twice per week · built to scale. The discipline is the product.
Your turn
Before the next module: commit to your two weekly 30-minute blocks. Put them in your calendar now. The system can't run without the time reserved.
That was lesson 1, on the house. The rest of the course — every module and assessment — is inside. One payment, yours for life.
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Training for the people looking after good dogs since 2004