Course content
- 1The system: six tools, one engine~10 min
- 2Tool 01 — Growth Pillars: who you target~14 min
- 3Tool 02 — Daily Schedule: when you work each channel~12 min
- 4Tool 03 — The Call List: who specifically to contact~13 min
- 5Tool 04 — Scripts: what to say~15 min
- 6Tool 05 — Reporting: measure what's working~12 min
- 7Tool 06 — Habit Tracker: stay on it~8 min
- 8How it all works together~10 min
- 9The Borrow My Audience method~8 min
- 10Your toolkit: the Fetch Clients plugin~10 min
- 11Your first borrowed audience~15 min
- 12The retention math — and why clients actually leave~6 min
- 13The four habits that keep clients~9 min
- 14When something goes wrong~8 min
- 15Drift, hard conversations, and hard lines~11 min
- 16How dog owners actually hire a walker~6 min
- 17The Big Three: Google, Instagram, Nextdoor~10 min
- 18What to post: the content walks itself~9 min
- 19Your channel plan: the weekly rhythm~10 min
Questions about the material?
Get in touch with one of our trainers or our curriculum manager — send a note from course support and the Top Dog SF team replies within 1–2 business days.